Small business owner confidence is waning in 2023 as owners look to an uncertain economy. What’s behind that concern, and how are they preparing for the coming year?
The annual Truist survey of small business owners, conducted in February 2023, asked 518 owners (annual revenues between $100,000 and $2 million) about their plans for their businesses for 2023.
Key takeaways
Small businesses owners told us they’re:
- Concerned about inflation, rising costs, and the economy
- Making investments in technology, especially to support customer service and sales
- Embracing the advantages of remote work
- Retaining staff with perks beyond pay
- Taking actions to achieve work-life balance
Find out more about what small business owners expect in 2023.